Twitter has hired ex-Ticketmaster CEO Nathan Hubbard as its new Head of Commerce. Hubbard will work under head of revenue Adam Bain to make the platform more friendly to retailers.
We’ve confirmed the hire with Twitter, which pointed to a tweet this morning by Bain. According to Bloomberg, Hubbard will reportedly focus on the business of encouraging retailers to use Twitter to convert sales from tweets. Using Twitter’s Cards feature to present products in the best way possible and to streamline the purchasing procedures will likely be a part of that purview.