Looking to win more Hollywood followers, Twitter has hired Jennifer Prince, formerly Google’s head of media and entertainment ad sales, to pitch new ways movie and TV marketers can use the social giant’s platform.
Prince will lead Twitter’s entertainment sales, based in Santa Monica. Exec officially starts Aug. 19 and reports to Robert Pietsch, director of West Coast sales.
“All entertainment brands are working with Twitter, but they’re just scratching the surface,” Prince said. Over the next few months, she plans to hire a sales team to widen Twitter’s coverage of movies and TV and possibly expand into the videogame biz.