The creative geniuses in the advertising department of BMW have outdone themselves with this one. Not only is this video incredible, it makes me wish I didn’t have to drive my beat up Toyota puddle jumper each day.
Oh Well, at least I get good gas mileage
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Designing a logo is a delicate task that takes a fair amount of creativity, and the ability to convey meaning using simple expression. The examples highlighted here show some great uses of negative space in designing a logo that is pleasing, and effective.
Check them out and get inspired for your next logo creation adventure!